The AI layer for your Shopify store

Your customer searches, Flow-e finds.

Your best salesperson, on every page of your store. Native to Shopify.

What is your customer asking?
Flow-e
Replies in 1.8s · Online
Native Shopify connection100% Italian-made · GDPR · EU servers
Native Shopify connectionGuided integration in minutes. 100% Italian-made. Zero code, zero migrations.
The real problem

Customers expect
instant answers.

The gap between customer expectations and the responsiveness of e-commerce support teams is the leading cause of abandonment — and lost sales.

Shoppers who don't find it switch to a rival

If on-site search doesn't surface the right product on the first try, the customer won't retry: they switch to a competitor and often never return.

0%say that after an unsuccessful search they're more likely to buy elsewhere
Google Cloud / The Harris Poll, 2023

Your team keeps answering the same questions

Order status, returns, shipping, sizing: a handful of recurring types clog the support queue and steal time from the cases that matter most.

0%of tickets fall into a few recurring types that can be handled automatically
Gorgias, 2024

A slow answer is an abandoned cart

At checkout patience is minimal: if customers don't immediately find the answer that unblocks them, they won't open a ticket and abandon the cart.

0%of shoppers abandon the purchase when an answer doesn't arrive quickly
Forrester, 2016

Indicative industry figures. Real values vary by store.

How many steps to buy?

Eight in ten shoppers leave a site when they can't find what they want right away. Every extra step is a lost sale.

Traditional e-commerce0/ 5 steps
1
Search
2
Filters
Filter
3
Compare
149€★★★★☆
129€★★★★☆
Compare
4
Reviews · 4.8
★★★★★
Dig in
5
149€★★★★★
🛒 Add to cart🛒 Add
Pick
🛒
Cart
With Flow-e0/ 2 steps
1
Flow-e
I need waterproof hiking boots, max €150
Type…
Ask
2
Recommended for you
149€★★★★★
CompareDetails
🛒 Add to cart🛒 Add
Explore & pick
🛒
Cart
What is Flow-e

Not a chatbot.
A modular AI layer
for your entire store.

Your Shopify stays as it is. Flow-e layers on top: it uses the catalog, orders and policies you already have and adds an AI layer to your systems, without replacing anything.

  • Modular by design: activate only the modules you need — search, support, guided selling, comparator, store locator. Pay for what you use.
  • One integrated solution: replaces separate vertical tools — a search engine, a chatbot, a comparator, a quiz — with a system that shares customer context.
  • Live in minutes: guided integration, no developers and no migrations.

Searching for a product, asking for information, comparing options, tracking an order: Flow-e autonomously handles much of what customers do on your site, without adding software to your stack.

Your e-commerce
€89
€129
€39
€149
€79
€199
Flow-e
Top match
t-shirt in cotone, tinta unita
€29
€35
€39
Your Shopify store
AI Search24/7 SupportGuided SellingComparator
Features

Everything you need
to sell and support
better.

Swipe to see all features
RicercaPrezzoBrand
2 prodottiTop match per te
★ TOP MATCH
NIKE
Air Zoom Pegasus
Perché?

Comoda per camminare in città tutto il giorno

129da 89
-17%
ADIDAS
Terrex Urban
Perché?

La più leggera del catalogo

95da 79
Semantic search

Search that understands customer intent, not just keywords.

The customer types "something comfortable for walking around the city with my daughter" and Flow-e returns the right products, even if they don't match any catalog term.

  • Instant results — zero AI latency thanks to vector pre-computation on the catalog
  • Search Memory: uses the conversation to refine results. Something no traditional search engine can structurally do.
  • Contextual filters for brand, price, and category generated in-browser — zero extra calls
AssistenzaOnline 24/7
Dov'è il mio ordine #2847?
In transito 📦 consegna prevista giovedì.
Ordine #2847€89,00 · 1 articolo
● In consegna · arrivo giovedì
Serve un operatore?
Passo la chat al team con tutto lo storico.
Automated support

Handles support autonomously. Scales without adding staff.

Order tracking, returns, product questions, shipping: the agent handles recurring requests with direct access to Shopify in real time.

  • Direct access to Shopify orders — answers "where's my package?" without asking the team
  • Smart handoff: passes the conversation to the team with complete history
  • Responds 24/7, even during traffic peaks
Trova il prodotto perfetto
Per chi è?
Per me
Come la userai?
Tutti i giorni in città
3
Budget?
< 30€30–50€> 50€
Suggerito per te
T-shirt in cotone bio
45da 35
· 5 colori · 6 taglie
Guided selling

Guides every customer to the right product, at any volume.

Flow-e asks the right questions, understands customer needs, and suggests the best product. The same process a good salesperson would follow — applied consistently to every interaction, with no scale limits.

  • Guided quiz → product suggestion → add to cart in a single flow
  • Contextual cross-sell: suggests what to pair based on the current cart
  • Finds the right product: from the customer's intent, even in their own words, it pinpoints the correct item in the catalog
Confronto prodotti

Consiglio intelligente · Per un look elegante di tutti i giorni la Aria è la più versatile.

vs
MAESTRO
Cronografo Aria
Cassa in acciaio 316LCinturino intercambiabileMeno sportivo
249da 199
NEPTUNE
Diver 300
Impermeabile 30 ATMLunetta in ceramicaPiù pesante · 92g
289da 249
AI Comparator

Helps undecided customers choose with more information, not less.

When a customer is torn between similar products, the agent generates a dynamic comparison highlighting the relevant differences based on the stated use case — moving the conversation toward a purchase decision.

  • Comparison generated in real time based on the specific conversation
  • Highlights only the differences relevant to the customer's stated use case
  • Final suggestion with clear reasoning — not a list, a recommendation
Punti vendita
Milano Centro · 1,2 km
Disponibile in negozio·Aperto fino 20:00
Milano Navigli · 3,8 km
Non disponibile·Aperto fino 19:30
Store Locator

Connects the online experience to the nearest physical store.

When the customer wants to see a product in person or needs in-store support, Flow-e shows stores with real-time availability, hours, and directions — all without leaving the chat.

  • Detects the customer's area to show the nearest stores
  • Product availability by store, updated in real time
  • Direct call to action: map, phone, in-store booking
Tailored responses

Flow-e responds to every customer
as if it already knew them.

Every response is calibrated to who's on the other side: not a one-size-fits-all script, but that customer's real context.

Customer context

It builds the context before replying

Flow-e pulls together everything it knows about the customer and adapts tone, suggestions and priorities — without making them repeat a thing.

  • Order and purchase historyWhat they've already bought and searched for: advice stays consistent with their choices.
  • Preferences expressed in chat"Looking for something affordable," "it's a gift": it catches them and applies them right away.
  • Behavior in the sessionPages viewed and products opened right now: each response is sharper than the last.
Customer data

And every conversation is data you can use.

While it answers, Flow-e learns what customers want and where they get stuck. Every conversation becomes data ready for your strategies.

Top requests · 30 daysExport
Order tracking0%
Availability0%
Product comparison0%
Shipping times0%

The result: every customer gets a conversation built just for them — and every conversation leaves you concrete data to sell better.

Live demo

Stop reading about it. Try it.

We built a demo premium car store, VELARE: it lets you try the Flow-e assistant live, exactly as one of your customers would experience it. Step in, ask a question the way you would, and watch what happens.

“A family SUV under 80k”“I'm looking for a sports car”“Something electric for long trips”
Setup in 3 steps

Operational in minutes.
No technical skills required.

1

Guided integration

We walk you through connecting the widget and linking your Shopify catalog. No code, no migration.

A few minutes
2

Tailored modules

Flow-e uses the catalog, orders and policies already on Shopify. Pick the modules you need and configure them page by page.

Assisted configuration
3

Widget live on your site

The widget answers customers, guides purchases and handles post-sale. Your team only steps in when needed.

Active right away
The real cost of customer care

What it costs you today.
And what it costs with Flow-e.

The bills you already pay every month, lined up side by side. People and software on one side. A single tool on the other.

Your stack today

every month, line by line
  • People1 customer care agent
    fully loaded cost · IT retail CBA
    ~€2,200
  • SoftwareHelpdesk & live chat
    Gorgias, Zendesk, Intercom
    €60–400
  • SoftwareOn-site search & merchandising
    Doofinder, Algolia
    €59–649

Several separate subscriptions, and each one covers only a slice of the journey.

Estimated totalfrom €0/ month
With Flow-e
~1× lessof what you pay today for support

One single tool instead of a whole stack.

  • Always on, 24/7
  • Instant reply: shows, compares and guides
  • Knows each customer's preferences and needs: tailored replies
  • Handles customers simultaneously, even during traffic peaks
  • Collects useful data on your customers
Connect Flow-e

Flow-e doesn't remove people. It removes the work that wastes them.

AI takes the repetitive and scalable

"Where's my order", sizes and fit, returns, product search, comparisons. The requests that repeat every day, handled instantly.

Your team keeps what truly matters

Here humans win

Complex cases, emotional situations, high-value customers, decisions. This is where Flow-e steps back: people make the difference where a human is needed, not copying a tracking number.

Conservative estimate based on public pricing (Gorgias, Zendesk, Doofinder) and labour cost under the Italian retail CBA. Your actual spend may vary.

Pricing

You pay per session.
Simple and predictable.

The unit is the session: a complete conversation with a customer. Every plan bundles a set of them into the price each month — they're included, not a cap you can't go over. No per-agent costs, no surprises.

Starter

To start bringing AI to your store.

99/ month
50 sessions/month free
Start free
  • Flow-e widget on your Shopify
  • Semantic search and guided selling
  • Post-purchase support and order tracking
  • Dashboard with customer data
Most chosen

Pro

For stores with steady volume looking to scale.

199/ month
200 sessions/month free
Start free
  • Everything in Starter
  • All modules, configurable per page
  • Product comparison and similar products
  • Exportable customer data for marketing
  • Priority support

Enterprise

For high volumes or specific needs.

Custom
Custom session volume
Talk to us
  • Everything in Pro
  • SLA and dedicated onboarding
  • Custom configurations and integrations
  • Dedicated contact

What's a session? A complete conversation with a customer, start to finish, with up to 20 actions included (a message, a search, a comparison). You pay per session, not per message.

Questions everyone asks.

A guided integration, no complex configuration. From signup to the first live reply, just a few minutes.
FLOW-E
A layer, not a chatbotFrom intent to product in one stepNative for ShopifyPay per resolved session
© 2026 Flow-e · All rights reserved
Crafted withby the teamFlow-e