Is customer data safe?

European servers, GDPR, an Italian company. Conversations are never used to train third-party AI. Export or delete your data whenever you want.

What happens when the AI can't answer?

The agent says it doesn't know — it never invents facts about your business. If you want, it can open a ticket and hand the conversation to your team with all the context already collected. The customer repeats nothing.

How does it improve the customer experience?

Customers get personalised answers based on data collected over time (orders, preferences, browsing) — finding what they need, whether a product, an answer, or support, in seconds. Fewer tickets for your team, and no more hours-long wait for a plain "where's my order?".

What counts as a session?

The whole conversation with a customer, not a single message: up to 20 interactions count as one conversation, and if 3 or fewer are enough it costs 50% less. AI searches in the search bar do not open a conversation: they are counted separately, with an allowance included in your plan.

Can I switch it off whenever I want?

One toggle in the theme editor. The widget disappears from your store and you don't have to uninstall anything.

The AI layer for your Shopify store

Your customer searches, Flow-e finds.

Your best salesperson on every page of your store.

Activate Flow-e

Native Shopify connection100% Italian-made · GDPR · EU servers

What Flow-e is

A multifunction AI layer,
on top of your store.

Installs in two minutes. Customers search, compare, buy. You collect data: what they ask, what they cannot find, recurring reports.

The customer types what they are looking for. Flow-e answers with your products, on every page.

Try it on the demo store

In the dashboardNew request recordedFace cream · combination skin · under €30 · 37th similar request this month

Semantic search

Why now

Your customers use AI every day.
On your store they find search that stopped ten years ago.

What they already use, every day

ChatGPTPerplexityCopilot

Leave your siteafter a search that turns up nothing, or if the answer doesn't come right awayGoogle Cloud / The Harris Poll, 2023 · Forrester, 2016

Duplicate ticketsrequests about a handful of recurring questions, automatable todayGorgias, 2024

Same cause, you pay for it twice: lost sales and your team's time.

The AI layer

One intelligent layer running across your whole store.

Connected to your catalogue, your orders and each customer's preferences.

1 / 5

The customer asks

GGiulia

9:52

Flow-e

Every answer leaves a data point.
Every data point improves the next answer.

How it works

Flow-e understands what the customer asks, then shows it on screen, and adapts to every page.

1Experience

Customers ask in their own words.

Today, buying means figuring out how your site is built: menus, filters, categories, the right keywords. With Flow-e the customer describes what they want, the way they'd say it out loud. Flow-e builds the path.

Fewer steps between the question and the cart.

Fewer steps between the question and the cart.

2Interface

Every answer takes shape on screen.

An ordinary assistant replies with a block of text. Flow-e opens the product page, puts two items side by side, shows an order's status. The customer looks, chooses and adds to cart without leaving the conversation.

The product, the comparison, the order: all inside the chat.

The product, the comparison, the order: all inside the chat.

3Modules

Every page catches the customer at a different moment.

On a product list they're still searching. On a product page they're already deciding. Flow-e changes the tools it offers depending on where they are.

Product list: Narrows the choice, guides, asks the right questions.
Product page: Compares, suggests alternatives, settles the doubt.

Turn on the modules that moment calls for, page by page.

Turn on the modules that moment calls for, page by page.

AI Insights

Your customers are already telling you what's missing.
Flow-e writes it down.

Every conversation records what they ask, what they look at and what they never find. You open the dashboard and see where you're losing sales.

Questions left unanswered

Twelve people asked about returns and there was nothing on file. Write the answer once: from then on everyone gets it.

Requests outside your catalogue

Brands, categories and products customers look for and you don't stock. Demand already measured, before you buy inventory.

Resolved without you

How many support requests close without anyone on your team stepping in.

Features

Eight modules, one assistant.

The complete AI suite. Turn on only what you need.

01 · Semantic search
Finds the right products even when the words are not the ones in your catalogue.
02 · Guided selling
Asks the right questions and walks the customer to the cart.
03 · Compare and alternatives
Two products side by side, with the verdict. And if neither convinces, it suggests similar ones.
04 · Cross-sell/upsell
Suggests what goes with what they are looking at, based on their profile.
05 · Support and tickets
Answers returns, shipping and sizing with your own replies. Opens a ticket only when a person is needed.
06 · Order status
The customer checks their order from the chat.

01 · Semantic search

Finds the right products even when the words are not the ones in your catalogue.

Chat always on, on every pageYour own answers from FAQs, articles and PDFsEach module switches on where it is needed, page by page

Live demo

Stop reading about it. Try it.

We built a demo premium car store, VELARE: it lets you try the Flow-e assistant live, exactly as one of your customers would experience it. Step in, ask a question the way you would, and watch what happens.

“A family SUV under 80k”“I'm looking for a sports car”“Something electric for long trips”

Open the free demo

Setup in 3 steps

Operational in minutes.
No technical skills required.

One-click integration

You authorise Flow-e on your store. Catalog, orders and customers connect themselves.

A few seconds

Tailored configuration

Pick modules, features and colours. The widget takes your company's shape.

Customize

Widget live on your site

It answers, advises and sells. Your team steps in only when needed.

Live right away

Built on the state of the art of AI technology

Shopifyn8nSupabaseVercelGitHubGeminiClaudeOpenRouter

Every piece of the stack is there for one reason: today it's the best there is.

GDPREU servers, DPA published

AI ActDisclosed in every conversation

Before we talk price

What does it cost you today?

The lines you already pay every month, side by side.

Your stack today

conservative estimate, every month

People1 customer care agent
average employer cost · Italian retail CBA
~€2,200
SoftwareHelpdesk and live chat
Gorgias, Zendesk, Intercom
€60–400
SoftwareSearch and merchandising
Doofinder, Algolia
€59–649

Estimated totalfrom0€ / month

And each one covers only a slice of the journey.

Flow-e doesn't remove people. It removes the work that wastes them.

To the AI, the questions that repeat every single day.To your team, the cases that deserve a person.

Pricing

Tell us who you are.
We have the right plan.

How usage is counted

−50% offerA conversation with 3 interactions or fewer costs half.
Extra actionsFor example image search: 5 cents each, outside the package.

Every variant counts as one product.

Choose whether to pay here by card or through the Shopify App Store. You choose once.

FAQ

The questions everyone asks.

Five minutes. Install here or from the Shopify App Store, connect your store in 1 click, and switch Flow-e on from the theme editor. No code, no developer.

Your customer searchesaskshesitatessearches, Flow-e findsanswersadvisesfinds.

A multifunction AI layer,on top of your store.

Your customers use AI every day.On your store they find search that stopped ten years ago.